This
business unit is engaged in the sale of cellular and wireless
terminals in different contexts and areas, serving mainly
to cell phone operators, acting as retailers, and as a
supplement to distributors who place specific orders. Terminals
are sold in high, medium, and low range versions and reach
specific, clearly differentiated market niches.
For this, Zilicom
operates according to three business models:
1. In the first model,
Zilicom buys mobile phones from manufacturers, imports
them, conducts the fulfillment process and delivers the
final product to telephone operators at their warehouses.
In this model, Zilicom provides comprehensive financial
and logistic support.
2. In the second
model, telephone operators buy mobile phones directly from
manufacturers, and Zilicom becomes a major strategic partner
of manufacturers, not only as local support but also as
an important support in integral management by:
3. The third model
involves the importation and direct sale of medium and
high range mobile phones, without line, to the major retail
chains. Zilicom has experience in retail mobile phone sales
campaigns. This model is common in countries with significant
mobile phone penetration.