The Company takes advantage of a very sound distribution network that seeks to invest in and boost the businesses mainly outside Lima. Thus, by opening a large number of small distribution offices to meet demand and applying scale economy, we are decentralizing the business and contributing to the economic development of the provinces where our offices are located.

A clear example of this is the distribution of products of the Gloria and BAT brands as well as Santa Teresa Rum, Protisa, Johnson & Johnson, and Piscos Buena Cosecha. This also includes the Prepaid Calling Cards with which Zilicom started the road to success.

Product representation:

a. Venezuelan Santa Teresa Rum:

From the beginning, a strategy was designed to cover Lima and the provinces, by creating a large distribution network nationwide that operates directly and indirectly in all distribution channels, and has made it possible to position the brand among the most important imported liquors of this type.

 

 

b. Pisco Buena Cosecha:

This pisco is made of ecologically cultivated grapes (in which no pesticides are used) in the Valley of Villacuri, Department of Ica. Buena Cosecha was awarded the Silver Medal in the National Pisco Contest. At present, Buena Cosecha is sold in image-conscious venues such as bars, lounges, gourmet restaurants, trattorias, cafés, and the like.

 

This year our goals are more ambitious as regards sales and coverage through the main distribution channels, in addition to conducting marketing in market niches and engaging in diverse activities typical of this type of products.

Main distribution channels:

a) Horizontal channel:

Zilicom reaches directly some 20,000 retail points of sale nationwide.

b) Large surfaces or commercial chains:

In our broad experience in this field, we understand that negotiations are more direct when they are carried out with the producers or manufacturers. In that case, Zilicom seeks to provide solutions to logistics and financial issues. Thus the relationship and the action of all participants (producer, supermarket, distributor and end user) become more dynamic.